Content written, designed and posted for you: consistent, on-brand, and built around what your audience actually wants to see. One channel inside a single marketing retainer, not a separate bill.
Staying active on social takes time you don't have, and when you do post, it's hard to know if it's making any difference.
You post when you get a chance, then go quiet for weeks. That pattern kills reach and makes the account look dormant to anyone checking you out.
Posts get a few likes from people who already know you. They're not reaching new customers or generating any real enquiries.
You know you need content but you're never quite sure what to say, so it ends up at the bottom of the to-do list indefinitely.
You stay focused on running your business. I handle the social presence: strategy, content, scheduling and reporting.
We work out which platforms make sense for your audience and what content works on each, before posting anything.
Copy and graphics written and designed for your brand. Consistent voice, on-brand visuals, posted on schedule.
Everything queued, published and monitored. If something needs a timely response, I'm watching.
A plain-English summary of what performed, what didn't, and what I'm changing for next month. No dashboard logins, no jargon.
Good social isn't luck or volume. It's a handful of content types, each doing a different job, rotated consistently. Here's the kind of mix I'd build for your business.
Finished jobs, before and afters, the thing you actually do well. Proof you're busy and good at it.
The people, the process, the day to day. This is what turns a follower into someone who trusts you enough to buy.
Tips and the questions you answer for customers all the time. Positions you as the expert, not just another business posting.
Reviews, customer stories, results. Other people saying you're good lands far harder than you saying it yourself.
Availability, promotions, a clear nudge to get in touch. The posts that drive enquiries, used sparingly so they still land.
Local events, partnerships, the area you serve. Reinforces you as a real West Lothian business, not a faceless brand.
Most social media fails because it skips straight to posting. Here's how we do it properly.
We talk through your business, your audience, and what you want social to do for you. No form-filling, just a conversation.
I put together a channel strategy and content calendar: what we'll post, where, and how often. You approve it before anything goes live.
Content goes out on schedule. I report back monthly on what's working and what I'm adjusting, and you can always reach me directly.
You're working directly with Allan Noble, a Chartered Marketer who has led SEO, PPC and e-commerce for national and international brands. That same expertise and attention, pointed at your local business, with no layers in between.
You don't pay a standalone social media fee. Social runs inside a single Focus Digital Media retainer, alongside whichever other channels earn their place for your business.
A typical starting point for ongoing marketing. Your exact figure depends on what your business actually needs, agreed up front with no surprises.
No lock-in. Cancel any time.
I'll review your social presence and digital marketing on a short video: what's working, what isn't, and where the quick wins are. Free, and no pitch at the end.
